What We Collect
By using the site, The FARE Group may collect personal information from you directly and/or indirectly. Directly, The FARE Group may request and collect your personal information through services provided on the Site, which may include your name, address, email address, telephone number, and other information that may identify you. Indirectly, even if you do not sign-in with us, we may automatically collect certain information through cookie technology concerning your visit, such as your Internet Protocol (IP) address and browser information, which will allow us to track your use of the Site.
We may also use a third party to help us gather and analyze information about the areas that you visit on the Site to evaluate and improve your experience and the convenience of the Site, and to help us analyze some or all of the information that you provide to us.
How We Use Your Information
When we collect information from you, we may use it for a number of purposes, including to:
Identify your search preferences so that we can notify you of property listings and other information relating to our business that might be of interest to you;
Invite you to participate in customer research;
Measure the advertising effectiveness of our online and other advertisements and events;
Respond to your comments and inquiries; and
Help us understand Site activity and improve your use of our Site.
In order for us to maintain the accuracy of your personal information and improve our communication with you, we may also combine the information we collect with other public demographic information.
How We Share Your Information
Information about our customers is important to our business. We are not in the business of selling personal information to unaffiliated third parties for their commercial use. Under certain circumstances and from time to time, we may share your personal information with third parties as set forth herein.
Agents. We may pass along personal information submitted by you to one or more of our real estate brokers, agents or affiliates, who may use this information to contact you about our sales, leasing, financing and other related services.
Owners and Sponsors. We may share your personal information with the owners and sponsors of listings on our Site if you are interested in a property. In addition, we may share your personal information with the owners and sponsors of other properties who may seek to sell or lease their properties through us.
Service Providers. We may share certain personal information we collect about you with third parties who perform services for us or with whom we contract for the purposes described in these Terms. For example, we may use third parties to host the Site, operate certain of its features, send emails, print or send mailings, conduct customer research, and manage and analyze data and our advertising effectiveness. These third party service providers are given the information that they need to perform their designated functions and we do not authorize them to use or disclose your personal information for their own or any others’ marketing purposes.
Business Transfers. Your information may be transferred as an asset in connection with a merger or sale involving all or part of our businesses or as part of a corporate reorganization or other change in corporate control.
How We Protect Your Information
We have in place what we believe to be reasonable physical, electronic and managerial procedures to safeguard the personal information we collect and help prevent unauthorized access and use of such data.
We do not give, sell, or otherwise transfer addresses maintained by us to any other party for the purposes of initiating, or enabling others to initiate, electronic mail messages except as authorized by law or appropriate policies.
Further, you can opt out of receiving promotional email from us by following the “opt-out” or “unsubscribe” instructions at the bottom of any emails we may send you or by emailing us to remove yourself from our mailing list. Unless you re-join the group, inquire about a property, contact us or otherwise subsequently sign up to receive newsletters, emails or personalized online advertisements, you will not receive anything further from us.
Third Party Sites
You should be aware that when you are on our Site you could hyperlink or be directed to other sites. These other sites may send their own cookies to customers, collect data, or solicit information. We do not control these third party sites, and, therefore, are not responsible for their contents or the hyperlinks or advertising they choose to place on their sites. Our inclusion of hyperlinks to these sites does not imply any endorsement of the material on such sites or any association with their operators. Our policy does not extend to anything that is inherent in the operation of the Internet, which is beyond our control.
Please keep in mind that no collection or transmission of information over the Internet can be guaranteed to be 100% secure, as information can be collected and used by people you don’t know. While we strive to protect our customers’ information and privacy, we cannot guarantee or warrant the security of any information you disclose online, and you disclose such information at your own risk.
 Cookies are text files that are commonly deposited by sites on a user’s hard drive. The file identifies a user’s computer and can record the user’s preferences and certain other information. Generally, cookies make it easier for you to interact with a site. You may be able to prevent The Fare Group from collecting such data by setting your browser to reject cookies but blocking cookies may adversely affect your ability to interact with the Site.